Let me be honest with you: with all the technological advancement we're experiencing, people are getting lazier and lazier.

Especially the younger generations, including mine.

Your digital presence has to grab attention among thousands of competitors and the constant information bombardment we all face today.

Once you capture that attention, you need to guide the user clearly and objectively. If it's even slightly difficult, they give up and go back to endless scrolling.

If you can do these two things, capture attention and guide the user, you're already ahead of 99% of the competition. Because most don't even get the attention.

But the challenge is exactly that: capturing attention and guiding correctly toward action. And this is where design becomes massively important.

Let me explain.

As I said, people are lazy.

But that gives us an advantage: they're more predictable.

We already know they won't read long texts, no matter how well-written. And honestly, knowing this, I'm impressed if you're still reading up to this point. That's a good sign.

So the best way to capture attention has to be visual. Something pleasant, impactful. Something good design can do.

After we have their attention, we need to guide the user to action. How? With a website or landing page designed to be easy to understand and engaging from start to finish. This is where strategic design comes in.

That's why, in my opinion, design isn't just about looking good.

Design has three key functions: capture attention, guide the user, and convert.

I could list a thousand reasons why design will help you sell more. But I suggest you book a free online meeting with me, where I'll explain everything in a way that's tailored to your business. You won't regret it.