The Digital Elevation project arose from the need for a complete website redesign. The old site was very simple and outdated, and needed a new look that better reflected the brand and the company's professionalism.
The goal was to create a modern website aligned with Digital Elevation's identity, clearly communicating what the company does, accelerate the growth of people and businesses.
The first decision was the color palette. I used dark blue as the base background, with lighter blues in gradients and as accent colors. Blue is the brand's main color and is associated with trust and professionalism. The gradients add depth and modernity, creating visual movement.
The hero section immediately communicates the company's value with the text "We accelerate the growth of people and businesses," followed by a carousel with products, courses, and mentorships. Everything clear in the first few seconds.
Then I introduce the founders, Regina Santana and Paulo Faustino, because humanizing the company creates connection. Right after, a section with the entire team—photos, names, and roles. This reinforces that Digital Elevation is made by real people.
Customer testimonials are social proof. Showing real feedback is essential for generating trust and conversion.
Finally, FAQs to answer common questions with an easy-access button to contact the team.
The result is a modern, professional, and strategic website. Because a good website isn't just pretty, it has to communicate value clearly.
