Think Conference 2025 was a Marketing and Entrepreneurship event that took place at the José Lúcio da Silva theater in Leiria. This project involved developing a landing page with all the event information, with the goal of promoting the event and getting users to buy a ticket.
The landing page was built with a clear logic: capture attention, generate interest, show value, and lead to action.
The information is organized progressively, first convincing the user that the event is good (numbers, speakers, schedule), then showing ticket options, and finally making the purchase process as easy as possible.
The color palette choice wasn't random. Purple and magenta create a strong, modern, and energetic identity, perfect for an entrepreneurship event that wants to convey innovation and ambition.
The dark background serves a strategic purpose, it makes the colored elements (especially the CTAs) jump out. In an event where the goal is to sell tickets, every button has to scream for attention. And that's exactly what I did.
The bold typography in the titles reinforces the impact message. I didn't want something subtle. I wanted anyone who landed on the page to immediately feel the event's energy.
Beyond that, knowing that most traffic would be on mobile (especially from social media), the page was designed mobile-first. All elements work perfectly on small screens, CTAs are easily clickable, and navigation is fluid.
The result: a clean, direct, visually impactful landing page focused on one thing, selling tickets. No distractions, no unnecessary information. Just what matters for the user to make a purchase decision.
